While Tiger Woods and Rory McIlroy have been rivals on the golf course for many years, they have kindled a strong friendship off the course, and now they have come together to set up a new technology company that aims to focus on “progressive approaches to sports, media and entertainment’.
Woods said: “I am excited to work with TMRW Sports in bringing people more access to sports. So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can harness technology to bring fresh approaches to the sports we love.”
McIlroy said: “For the last few years off the course, I’ve been focused on helping to lead golf into its digital future. Now, by joining forces with Tiger, Mike, and other TMRW Sports partners, we can shape the way that media and technology improve the sports experience. In a world where technology provides us with so many choices for using our time, we want to make sports more accessible for as many people as possible.”
McCarley said: “Both Tiger and Rory’s competitive spirit extends beyond the golf course, and both have proven track records in supporting ventures that are modernizing the way sports are played, enjoyed, and consumed. As we begin this journey together with the strong support of a diverse team of investors and partners, we’re focused on accelerating the evolution of sports with several interesting projects in development.”It was reported early this week that Woods and McIlroy were creating a business that will see some of the top golfers in the world compete against each other in a “non-green grass, stadium environment.” The venture reportedly had the approval of PGA Tour Commissioner Jay Monahan and was discussed with some of the game’s top players during a meeting, led by Woods, that was held before last week’s BMW Championship.
Both Woods and McIlroy already operate their own businesses, with Woods overseeing TGR Ventures, which includes PopStroke, Full Swing Golf, TGR Design, The Woods Jupiter and Heard; while McIlroy’s company, Symphony Ventures, has an investment portfolio that includes Puttery, GolfPass, GolfNow Compete, Golf Genius, Golf+, Troon Golf, Hyperice and Whoop.